Scott Butterworth

I am the principal of Fine Point Communications, a consultancy that assists independent schools with crisis communications, strategic messaging, community relations and publication production.

Since Fine Point's founding in 2020, we have worked with nearly 20 schools on a vast range of projects. Several have relied on our deep experience:

Fine Point is a proud supporter of the International Coalition of Girls’ Schools and The Heads Network. — both of which advocate on women leaders in education. We also have helped sponsor the CASE-NAIS Independent Schools Conference.

I founded Fine Point after five years as director of communications for National Cathedral School (NCS), a girls' school for grades 4 through 12 in Washington, D.C.

My team at NCS implemented an integrated marketing communications plan that fueled substantial growth in many measurable categories, including admissions inquiries, dollars raised in annual giving, and online audience.

I worked closely with the head of school in developing crisis communications, and I represented NCS before neighborhood, educational, and governmental leaders.

Before joining NCS, I was a journalist for a quarter-century, including as an editor for 14 years at The Washington Post. I have edited two books: Pulitzer Prize finalist Ann Hornaday's Talking Pictures: How to Watch Movies (Basic Books) and Rob Garver's Here Forever: The Timeless Impact of John Smale (St. Helena Press).

Additional details about my career are on LinkedIn.

In my spare time, I am a backyard beekeeper, caring for a small apiary.

The most expedient way to reach me is through LinkedIn.