Scott Butterworth

I am the founder and managing director of Fine Point Communications, a consultancy that assists independent schools with crisis communications, strategic messaging, community relations and publication production.

Fine Point is an arm of RW Jones Agency, a nationally recognized strategic communications firm. Through RW Jones, Fine Point can offer independent-school clients a broad range of useful services, including:

I founded Fine Point in 2020 after five years as director of communications for National Cathedral School (NCS), a girls' school for grades 4 through 12 in Washington, D.C.

At NCS, my team implemented an integrated marketing communications plan centered on the brand "We believe in the power of young women." This fueled substantial growth in many measurable categories, including admissions inquiries, dollars raised in annual giving, and online audience.

I worked closely with the head of school in developing and distributing crisis communications, and I represented NCS before neighborhood, educational, and governmental leaders. My work was recognized regionally and nationally with awards and speaking opportunities.

Before joining NCS, I was a journalist for a quarter-century, including as an editor for 14 years at The Washington Post. I have also edited two books: Pulitzer Prize finalist Ann Hornaday's Talking Pictures: How to Watch Movies (Basic Books) and Rob Garver's Here Forever: The Timeless Impact of John Smale (St. Helena Press).

Additional details about my careerĀ are on LinkedIn.

In my spare time, I am a backyard beekeeper, caring for a small apiary.

The most expedient way to reach me is through the Fine Point Communications website.