Scott Butterworth

I am the founder and principal of Fine Point Communications. This Maryland-based consulting firm assists independent schools and small colleges and universities with writing, editing, digital marketing, and rapid-response communications needs.

I come to this work with decades of experience producing high-quality print and digital content that starts with compelling storytelling to advance and achieve strategic objectives.

From 2015 to 2020, I directed communications for National Cathedral School (NCS), a girls' school for grades 4 through 12 in Washington, D.C.

My team implemented an integrated marketing communications plan centered on the brand "We believe in the power of young women," fueling substantial growth during my tenure in many measurable categories, including admissions inquiries, dollars raised in annual giving, and online audience. The new brand also built pride and connection among constituents on and off campus.

I worked closely with the head of school in developing and distributing crisis communications, and I represented NCS before neighborhood, educational, and governmental leaders. My work at NCS was recognized regionally and nationally with awards and speaking opportunities. Most recently, I served on the Planning Committee for the 2021 CASE-NAIS Independent Schools Conference, which drew the largest turnout in the event’s 50-year history.

Before coming to NCS, I worked as a journalist for a quarter-century, most of those years as an editor at The Washington Post. In 2016, I was an editor of Pulitzer Prize finalist Ann Hornaday's first book, Talking Pictures: How to Watch Movies (Basic Books). Further details about my professional background are at LinkedIn.

In my spare time, my daughter and I care for honeybees in our backyard apiary.

The most expedient way to reach me is via Twitter, at @mrbutterworth.