Scott Butterworth

I am the founder and principal of Fine Point Communications. This Maryland-based consulting firm assists independent schools and small colleges and universities with writing, editing, digital marketing, and rapid-response communications needs.

I come to this work with decades of experience producing high-quality print and digital content that starts with compelling storytelling to advance and achieve strategic objectives.

From 2015 to 2020, I directed communications for National Cathedral School (NCS), a girls' school in Washington, D.C. The integrated marketing communications plan my team implemented was centered around the brand "We believe in the power of young women"—a statement drawn from the NCS mission statement. The plan fueled substantial growth during my tenure in many measurable categories, including admissions inquiries, dollars raised in annual giving, and online audience. The new brand, and stories of how NCS students and alumnae lived out their power, also inspired pride and connection among constituents on- and off-campus.

I represented NCS before neighborhood, educational, and governmental leaders, and I worked closely with the head of school in developing and distributing crisis communications.

My work at NCS was recognized regionally and nationally with awards and speaking opportunities. Most recently, I was invited to serve on the Planning Committee for the 2021 CASE-NAIS Independent Schools Conference.

I have also worked as a journalist for a quarter-century, most of those years as an editor at The Washington Post. I worked with many of the best reporters in the industry to refine and polish stories for publication, earning a reputation for working quickly and calmly to improve copy while meeting tight deadlines.

In 2016, I was an editor of Pulitzer Prize finalist Ann Hornaday's first book, Talking Pictures: How to Watch Movies (Basic Books). Further details about my professional background are at LinkedIn.

In my spare time, my daughter and I care for honeybees in our backyard apiary, and the whole family looks forward to soon returning to Nationals Park to cheer on the Washington Nationals.

The most expedient way to reach me is via Twitter, at @mrbutterworth.